Meet Olivia

EmpowerFit founder & owner

Strength coach - Menopause Specialist - Mindset Coach

“I didn’t plan to change my life at 46… but my body, my stress levels and my gut were all telling me something had to give.”

For 22 years, Olivia worked in finance: spreadsheets, deadlines, stress, repeat.
She was good at her job, but somewhere along the way she stopped feeling good in herself.

Her energy dipped. Her confidence shifted. Her body started sending signals she couldn’t ignore. And the pressure of work left very little space for her own wellbeing.

Like many women in midlife, she found herself thinking: “Is this it?”…

That question became the beginning of a completely new chapter.

From burnout to a brand-new beginning

In the middle of juggling work, stress and midlife changes, Olivia signed up for strength training hoping it might help her feel a bit more in control.

She wasn’t confident, she wasn’t sure what she was doing, and she definitely didn’t see it leading to a whole new career. She just showed up, one small step at a time.

Session after session, she noticed small, steady changes: She felt clearer. She slept better. She moved without wincing. She handled stress differently. She felt more like herself than she had in years.

Strength training didn’t just make her physically stronger, it gave her direction.

And that’s when something clicked: If this could help her, surely it could help other women too.

At 46, Olivia made a decision many people questioned but she calls it the best decision of her life. She left the career she had built for decades and retrained as a strength coach, determined to create the kind of supportive, women-centred space she once needed herself.

Olivia’s coaching philosophy

At EmpowerFit, Olivia is on a mission to help women prioritise themselves without guilt or compromise.

For years, many of us have put everyone else first: children, partners, parents, work, while our own needs slipped further down the list. Olivia understands that pattern deeply, because she lived it too.

Her approach is built on a simple belief: when women put themselves first, even in small ways, everything else becomes more manageable.

Through her coaching, she supports women to:

reclaim time for themselves
strengthen their bodies in ways that support midlife and beyond
build emotional and physical resilience
feel proud of investing in their own wellbeing
move through life with renewed energy & confidence

At 50, Olivia stepped onto the PCA Masters Bikini stage and placed multiple times – proof to herself, and to the women she coaches, that strength has no age limit and confidence can be rebuilt at any stage of life.

More recently, Olivia completed the Everest Base Camp trek, taking on one of the world’s most iconic hiking challenges. The experience tested both her physical and mental resilience and reinforced the belief she shares with every woman she coaches.

Her message to women who might be doubting themselves right now: